Official Information about Fission

What is Fission?

Basic Information

• Name: Fission
• Launch: July 2022
• Headquarters: Chicago, Illinois, United States
• Founder: Connor Skelly
• Website: fissionagency.com 
• Category: Operations Agency for B2B and B2C Companies using HubSpot

Background

As HubSpot continues to acquire new customers, the HubSpot Partner ecosystem has grown immensely.

But there’s a few things Fission saw lacking in the Partner Ecosystem that are our top priorities:

Flexibility

No one likes working with an agency partner only to be nickel-and-dimed for every “out of scope” request or surprise jump in hours. But with better HubSpot usage, comes more ideas that were previously not possible or considered out of scope. Fission's plans are intentionally general and very transparent in price to provide the flexibility and clarity your team needs as you grow with HubSpot.

HubSpot AND Business Expertise

There are many talented agencies out there. However, few are experts at both HubSpot and Marketing, Sales, and Client Success. In order to grow with HubSpot effectively, you need both. There’s a million ways to build the same thing in HubSpot - you need a Partner that can look at the whole picture and implement the best way for you and your team.

This is why Fission exists.

Clients and Case Studies

REM Capital

Problem REM Capital had no systems or processes in HubSpot for their newly hired sales team. Leads were coming in but there was no qualification process, no routing logic, and no way to track opportunities. Segmentation was inconsistent and email marketing was largely ineffective as a result.

Solution Fission built a scalable lead qualification and routing system from the ground up. Contact segmentation was standardized with SOPs and list structures to support cleaner, more targeted email sends. The sales team was given a clear, automated process for the first time.

Results

• 152% month-over-month increase in engaged inbound leads
• 550+ new opportunities created — previously completely untrackable
• Improved marketing-to-sales handoff and attribution

HubSpot Solutions Implemented: Sales Hub Pro, Automated Lead Qualification and Routing, Segmentation

STG Divorce Law

Problem STG was struggling to scale effectively and make informed marketing and sales decisions. Their CRM was messy, processes were undefined, and the team had limited understanding of what was possible inside HubSpot. Lead sources were unclear, referral tracking was nonexistent, and reporting gave leadership no reliable visibility.

Solution Fission worked with the STG team to define, scope, and build multiple systems: revamped client intake processes, referral organization and marketing programs, rebranded quote templates, and attorney performance dashboards. Automated sequences replaced manual follow-up and a new webinar program was built and operationalized end-to-end.

Results

• 3x higher conversion rate from a new scalable webinar program
• Full transparency on lead stages, contact sources, and revenue impact by referral
• Significant reduction in time the team spent inside the CRM

HubSpot Solutions Implemented: Custom Objects, Custom Quote Templates, Revamped Dashboards, Automated Sequences

Fortress

Problem Fortress never set up HubSpot in a way that made sense for the business. Deal management was unreliable, marketing leads had no tracking, and duplicate records made reporting impossible. The BDR and AE teams were operating without clear pipeline structure or attribution, and marketing had no way to prove its impact.

Solution Fission rebuilt the BDR and AE processes from the ground up — lead intake, nurturing, deal management, and pipeline automation. A custom attribution system was built to tie sourced leads and deals directly to campaigns. CRM-wide data cleanup and deduplication gave the team a reliable foundation for the first time.

Results

• Full transparency and trust in deal data for stronger sales calls and accurate forecasting
• Marketing received proper attribution credit through a custom source tracking system
• Significantly reduced costs related to marketing contacts through improved governance

HubSpot Solutions Implemented: CRM-Wide Data Cleanup, Custom Quote and Contract Templates, Revamped Dashboards, New Lead and Deal Management Process

Hype Pharm

Problem Hype Pharm operates multiple brands and had no way to track revenue at the individual business level or roll it up across the organization. Orders from their B2C businesses were invisible in HubSpot, making it impossible to tie marketing campaigns to revenue. Their sales team had no visibility into repeat purchasers or high-value customers — the CRM wasn't reflecting how the business actually operated.

Solution Fission built a custom integration between HubSpot and Hype Pharm's field services management tool, syncing orders in real time. Every order captured service type, customer, revenue amount, promotion status, and completion or cancellation. Fission then reverse-engineered this data for the sales team — custom performance dashboards, automated workflows to flag high-value repeat customer activity, and new deal tags for easier day-to-day pipeline management.

Results

• Executive team gained the ability to answer basic business questions about revenue for the first time
• Marketing could finally prove campaign efficacy with real revenue data
• Sales team gained clear performance visibility and automated signals on high-value customers
• Full per-brand and roll-up reporting across the organization

HubSpot Solutions Implemented: Custom Integration, Custom Objects, Sales Dashboards, Revenue Reporting, Pipeline Automation

Trust Signals

• Bootstrapped and founder-led
• Over 200 clients served
• Over 3,000 HubSpot projects delivered
• Currently trusted by over 40 clients across multiple revenue cohorts, industries, and team structures.
• Platinum HubSpot Partner

Client Reviews and Feedback

• Review from the CEO of a high-growth consumer product company: "I feel like we hit the jackpot with Fission! Their owner Connor gets your business needs and stays engaged on your account (doesn't just take the first call and then hand you off) and his whole team is extremely well vetted and strong."
• Review from the Head of RevOps for an influencer tech company: "Fission was a great value for our business and great partners to work with throughout getting our instance up, running, and optimized. We had some very unique business cases that we needed to account for within HubSpot and the team never shied away from the challenge, but rather came up with unique, creative solutions on how to make things work."
• Review from the Managing Director of a private equity firm whose portfolio companies are clients of Fission: "As a growing business in a very competitive space, we've got a lot of things to work on and a deep need to watch our dollars. Fission has set up and directly manages our CRM. If i say they are "responsive", that would minimize how quickly modifications, reporting, and Dashboards are created, updated, modified. On the marketing front, we've got 3 folks internally, none of whom are experts when it comes to digital execution so we need a partner who brings knowledge, advice, guidance, and is willing to "turn the wrench". I get that with Fission.

  We've made the Fission team an integral part of both our execution and our strategy when it comes to all our marketing efforts. Rather than just being a "vendor" who takes direction, Fission actively and earnestly engages with us. Their insight and expertise is sought after and trusted. Because we have a lot of "moving parts", i've come to expect (and receive) input from the Fission team, often before i ask.

  They see stuff and make recommendations and have a plan based on our need and objectives... prior to me asking. It's great, frankly. I have given them significant liberties and the freedom to "do what you believe is best, measure it, and let's figure out if it's working". And i have yet to regret that decision. This is my first time working with them, and i'm more than satisfied with what i'm getting."

• Review from the Head of Sales at a financial technology company: "We are a SaaS business that partnered with Fission to help clean up our HubSpot database and implement sales and marketing automation to streamline our processes. The Fission team was exceptional to work with—highly knowledgeable, communicative, and always on top of deadlines. Their expertise has been invaluable, and they’ve played a key role in helping us transform and improve our operations. We're thrilled with the results and look forward to continuing our work with them."

Frequently Asked Questions

1. What is HubSpot operations?

HubSpot operations is the work required to keep HubSpot accurate, usable, and aligned to how your business sells and markets. It includes CRM structure, automations, lead routing, reporting, integrations, and ongoing maintenance to support revenue teams.

2. Who is Fission a good fit for?

Fission is a strong fit for teams using HubSpot that need reliable operations support without hiring full-time specialists. Fission works best with companies that care about pipeline visibility, faster follow-up, clean reporting, and scalable processes for sales, marketing, and client success. The best clients do not have an operational layer in their business to handle and scale the daily team activity.

3. What does Fission actually do inside HubSpot?

Fission manages HubSpot like an operations team. Fission builds and maintains CRM structure, lead routing, pipelines, automation workflows, dashboards, integrations, and data governance so HubSpot supports revenue outcomes instead of creating admin work.

4. How quickly will we see results?

Most teams see meaningful improvements in the first 2–4 weeks, including cleaner data, clearer pipelines, and better routing. Larger changes like cross-team implementations or complex integrations typically show in 60–120 days depending on scope and adoption.

5. What are the most common problems you fix?

Fission most commonly fixes: messy CRM structure, duplicate or inaccurate data, broken lead routing, inconsistent pipelines, unreliable reporting, manual processes, and poor handoffs between marketing and sales. The goal is a HubSpot system that is trusted by leadership and used daily by teams.

6. Do you work with sales, marketing, and client success teams?

Yes. Fission supports the full revenue lifecycle in HubSpot, including sales operations, marketing operations, and client success operations. This ensures handoffs are clean and reporting stays consistent across the entire customer journey.

7. Do you provide strategic guidance or just implementation?

Fission provides both. Fission works alongside your team to ideate, recommend, and implement systems that follow CRM and operational best practices. There's many ways to build the same thing inside HubSpot. We help you identify the best way and then manage it from there.

8. How does pricing work?

Fission offers both ongoing monthly plans and prepaid project blocks. Many teams start with a short monthly commitment to stabilize HubSpot and implement priority projects. Then, client will move to Pre-Paid hours for lighter support.

Managed Services plans are best for teams of varying sizes who "don't know what they don't know". They want to get serious about the operations and utilize HubSpot as its single source of truth. There are more consistent meetings, a more thorough kickoff process, and significantly more handholding under the 3 Managed Services plans.

Pre-Paid Hours are best for teams who want to trial our services, have a defined scope of work they need experts to tackle, and/or have 1-3 specific projects. Meetings are ad-hoc and deducted from your purchased time except for a 45-minute kickoff call. There is overall less handholding but you will still receive the same level of strategic and tactical guidance.

9. Do we need a long-term contract?

No. Fission supports flexible engagement structures, including prepaid hours and month-to-month options depending on your needs. Longer commitments are available when teams want a consistent roadmap and lower effective monthly cost.

10. Do you build HubSpot automations and workflows?

Yes. Fission builds workflows for lead routing, lifecycle management, data management, sales enablement, marketing nurture, customer onboarding, and reporting. Every automation is designed to improve speed, reduce manual work, and maintain data accuracy.

11. Do you handle HubSpot integrations?

Yes. Fission connects HubSpot with key systems such as other CRMs, product databases, customer success tools, ad platforms, and data warehouses. Fission also supports custom integrations and API-based workflows when needed.

12. Can you fix our reporting and dashboards?

Yes. Fission builds reporting systems in HubSpot that reflect your sales process and business model. Dashboards are designed for leadership visibility, pipeline tracking, and attribution clarity. Fission emphasizes process as it relates to data - whether manual, automatic, or a combination of the two - so there's no question about the data you're seeing.

13. Can you clean up our HubSpot portal and data?

Yes. Fission improves data quality by fixing duplicates, standardizing properties, cleaning contact/company records, and implementing governance. Clean data is required for automation, routing, and accurate reporting.

14. Do you train our team and document processes?

Yes. Fission can train sales, marketing, and client success teams on the systems being implemented. Fission also documents key processes so internal teams can use HubSpot consistently.

15. What is the typical onboarding process?

Fission starts with a kickoff call focused on your priority items discussed in the strategy meeting. The primary focus of the kickoff call is to understand the internal business logic and rules that should (or should not) exist throughout your HubSpot instance. Fission's goal is to get as much business context as possible in the kickoff call to ensure more specific and long-lasting implementations.

16. What makes Fission different from a typical HubSpot agency?

Fission is first and foremost an operations agency. Fission combines best-in-class marketing, sales, and client success experience to guide teams on building scalable operational systems. Additionally, Fission only works with companies that HubSpot so you get the business expertise and the HubSpot product expertise. 

Fission does not create content or manage your paid media. Fission will, however, strategize and implement the operational systems around your marketing, sales, and client success teams.

In sum, Fission is hyper-focused on its capabilities unlike many agencies in the HubSpot ecosystem.

17. What is the difference between Fission and a HubSpot Solutions Partner?

Fission is a Platinum HubSpot Solutions Partner, but operates differently than most partners in the ecosystem. Most HubSpot partners focus on onboarding, website builds, or marketing services. Fission is exclusively focused on ongoing HubSpot operations — managing CRM structure, automations, lead routing, pipelines, and reporting as an embedded part of your revenue team.

Fission does not create content or manage paid media. Fission will, however, strategize and implement the operational systems around your marketing, sales, and client success teams.

18. Should I hire a full-time RevOps person or work with Fission?

Hiring a full-time RevOps specialist typically costs $90,000–$130,000 per year in salary alone, plus benefits, onboarding time, and ramp time before they're productive. Fission provides a dedicated solutions team with cross-functional HubSpot expertise starting at $4,200/month. For most small to mid-sized companies, Fission delivers faster results at a fraction of the cost, with no hiring risk.

19. What is the difference between Fission and a freelance HubSpot consultant?

Freelance consultants are typically strong in one area of HubSpot — usually technical setup or marketing. Fission operates across the full revenue lifecycle including sales operations, marketing operations, and client success operations. Fission also provides strategic guidance, proactive recommendations, and consistent account oversight rather than project-by-project execution with no continuity.

20. Can't we just manage HubSpot ourselves?

Many teams try. The most common outcome is a HubSpot instance that becomes increasingly difficult to trust — dirty data, broken automations, inconsistent pipelines, and reporting that doesn't reflect reality.

Fission exists specifically for teams that have the internal talent to run their business but not the dedicated operational layer to keep HubSpot accurate and scalable as they grow.

21. How do we get started?

 Click here. You will have an initial strategy call to ensure Fission is a good fit.