The Ops Agency for Companies on HubSpot
Operations first.
HubSpot second.
Everything built around how your business actually runs.
Trusted by teams at
What We Do
Seven capabilities. One operations engine.
Marketing + Sales + CS Ops
Cross-functional ops across the full revenue engine. Not siloed by hub — connected by process.
Operations doesn't live in one department. The handoff from marketing to sales to customer success is where most revenue engines break.
We work across all three functions: connecting the processes, automations, and reporting that make your entire go-to-market motion coherent.
Data + CRM Architecture
Data integrity, property governance, dedup, schema design. The foundation everything else depends on.
Most HubSpot portals accumulate properties reactively, leading to duplicates, abandoned fields, inconsistent naming, and data types that don't match their actual use. We audit what exists, build a clean schema, and establish governance so the foundation stays solid as you grow.
If you exported your contact database right now, what percentage would have complete, accurate records?
Pipeline + Lifecycle Design
Deal stages with real entry and exit criteria. Lifecycle definitions that match how your business actually sells.
Pipeline discipline is the difference between a forecast and a guess. We design pipelines where stages reflect verifiable milestones — not feelings — and lifecycle stages map to how your business actually moves buyers through the funnel.
Do your deal stages have defined entry and exit criteria, or do reps move deals based on judgment?
Automation + Workflows
Lead routing, assignment, nurture sequences, internal notifications. Systems that enforce your process.
Automation should enforce the process your team agreed to, not create a parallel process nobody understands. We build workflows that route leads correctly, trigger the right internal alerts, and keep data moving without manual intervention.
The goal isn't more automation. It's automation that reflects decisions your team actually made.
Reporting + Attribution
Dashboards that answer the question your leadership is actually asking. Source tracking that holds up.
Most reporting breaks down because the data underneath it isn't trustworthy. And more importantly, how the data is set is inconsistent or undefined.
We build reports on clean foundations: dashboards that answer specific leadership questions, attribution models that hold up under scrutiny, and source tracking you can actually make decisions from.
Integrations
HubSpot connected to your stack - operations, billing, contracting, and more - with clean data flow and clear ownership.
Your tech stack should work around your strategy, not the other way around. We connect HubSpot to ERPs, billing systems, support platforms, and enrichment tools with clear data ownership, clean sync logic, and documented field mappings.
Every integration we build has a defined source of truth per field. No conflicts, no mystery overwrites.
AI Enablement
We sell the methodology, the strategy, and proper prioritization. Not AI tools. Not dashboards. The thinking behind what to build and why.
AI is only as useful as the operations underneath it. If your data is messy, your processes are undocumented, and your team doesn't trust the CRM, no AI tool is going to fix that.
We start with the same diagnostic we run for every engagement. Then we identify where AI can actually move the needle vs. where it's a distraction. The output is a clear plan: what to automate, what to leave alone, and what needs to be rebuilt before any of it matters.
This is not a product. There's no software to buy. It's operational consulting that accounts for where AI fits into your stack and your team's capacity to actually use it.
HubSpot Platinum Solutions Partner
We're a certified HubSpot Platinum Solutions Partner, recognized for deep platform expertise, specialization in operations, and a track record of delivering real results for our clients.
From the Blog
Thinking on operations, HubSpot, and what comes next
What We Don't Do
We're an operations agency. Not a HubSpot agency that happens to do ops.
Content creation
6-week audit decks
AI dashboards or software
Paid media management
Reach out to your leads and customers
Upsell you on every HubSpot product
We do one thing well: make HubSpot reflect how your business actually operates. Everything we offer is in service of that.
How We Work
Every engagement starts the same way.
Not with a deck. With three questions.
This is how we've run every client engagement since Fission started. It's also how we scale our own business. Three tiers of operational maturity, each one building on the last.
Foundation
Can you trust your data?
Data integrity, property architecture, pipeline design. The base layer everything else depends on.
Systems
Do your systems scale without you?
Lead scoring, routing, lifecycle management, workflow automation. The process layer that makes decisions enforceable.
Intelligence
Do you know where to focus?
Reporting, attribution, dashboards, forecasting. The layer that tells you the truth about how revenue moves. This is also where AI enablement starts to take shape, once the foundation and systems are in place to support it.
Most partners start with what you're asking for. We start with what's true. Figure out where things actually stand, then work on the thing that unblocks everything else.
Kind Words From Clients
The best HubSpot agency you'll ever work with!
It is VERY hard to find good (and reasonably priced!) CRM agencies, and I feel like we hit the jackpot with Fission! Their owner Connor gets your business needs and stays engaged on your account (doesn't just take the first call and then hand you off) and his whole team is extremely well vetted and strong. We were in the very capable hands of Val and every week I was so impressed by her proactive reporting of progress, KPI review, recommendations for improvements / tweaks we can make, etc. We hired Fission to support with upskilling our team on using HubSpot, learning how to code emails and design workflows, standing up our SMS program, and do the marketing operations. They helped us lay a very strong foundation and taught our team to fish, so we are now self-sufficient.
Reasonably priced, responsive, great service, flexible with designing contracts around your needs, don't hold you to long out-clauses.... I can't rave about these guys enough! Definitely don't hesitate to engage them if you have ANY HubSpot needs.
Solid Service, Proactive Support, Excellent Insights, Great Partner
As a growing business in a very competitive space, we've got a lot of things to work on and a deep need to watch our dollars. Fission has set up and directly manages our CRM. If i say they are "responsive", that would minimize how quickly modifications, reporting, and Dashboards are created, updated, modified. On the marketing front, we've got 3 folks internally, none of whom are experts when it comes to digital execution so we need a partner who brings knowledge, advice, guidance, and is willing to "turn the wrench". I get that with Fission.
We've made the Fission team an integral part of both our execution and our strategy when it comes to all our marketing efforts. Rather than just being a "vendor" who takes direction, Fission actively and earnestly engages with us. Their insight and expertise is sought after and trusted. Because we have a lot of "moving parts", i've come to expect (and receive) input from the Fission team, often before i ask.
They see stuff and make recommendations and have a plan based on our need and objectives... prior to me asking. It's great, frankly. I have given them significant liberties and the freedom to "do what you believe is best, measure it, and let's figure out if it's working". And i have yet to regret that decision. This is my first time working with them, and i'm more than satisfied with what i'm getting.
Fission was awesome!
I was extremely impressed with the Fission team and would highly recommend them to anyone who needs to up their HubSpot game! Connor is a sales ops wizard and his years of experience running HubSpot for a really operations-heavy company, having to take HubSpot to its limits, led to him having a lot of elegant solutions that I think other HubSpot experts probably wouldn't have.
Looking Forward
The foundation your AI strategy is missing
We don't sell AI tools. We sell the methodology, the strategy, and the proper prioritization that makes AI worth adopting in the first place.
That means clean data, documented processes, and systems that your team actually trusts. Without those, AI is just another tool nobody uses. With them, it compounds everything your team is already doing.
Operations are the foundation. AI is what makes them faster.
Get Started
Start with a strategy call.
We'll talk through what you're trying to solve and why it matters right now. We'll ask questions about your processes, your team structure, and where things tend to break down.
You don't need to prepare anything formal (though that is always appreciated). Just come knowing what's frustrating you and what you've already tried.
Pro tip: Most companies reach out because something specific isn't working: Leads aren't getting routed. Reports don't match reality. The team built workarounds on top of workarounds and nobody trusts the data anymore. We can certainly start from those topics.
By the end of the call, we'll both know whether there's a fit and what the right first step looks like.
