Industries
For SaaS teams scaling sales, running ABM and product-led motions, and needing HubSpot to keep up with all of it.
SaaS
Most SaaS companies add motions on top of each other. Product signups, sales-assisted deals, ABM, events, expansion and renewals each get bolted onto a HubSpot setup built for an earlier version of the company.
Product usage data lives somewhere sales can't see it, campaigns can't be tied to pipeline, and new SDRs and AEs start before anyone has defined how leads get routed or what each stage means.
Signs you need this
How we approach it
We map every motion you run, then decide how each one should work in HubSpot.
Evaluate
Design
Roll out
What this means for AI
Research and prioritization agents, AI scoring and automated follow-up all draw on your CRM. If product usage lives somewhere else and campaign data is incomplete, agents recommend the wrong accounts with full confidence.
Connect the signals first, and agents can hand your SDRs and AEs a shortlist worth working.
Project examples
ABM and AI agents
A B2B SaaS company was running ABM with reps researching every target account by hand. We built the account program in HubSpot and added research and prioritization agents so reps start each day knowing which accounts to work and why.
Sales operations rebuild
A proptech company had unreliable deal management, no marketing lead tracking and duplicates that made reporting impossible. We rebuilt the BDR and AE process from intake to close, added custom attribution, and cleaned up the CRM.
Result Lower marketing contact costs through better governance
Routing and quoting
A SaaS company had bloated pipelines, leads slipping through and no approval process for quotes. We rebuilt sales operations, added routing that credits BDRs for their work, built quote templates with automated approvals, and connected calling and SMS into HubSpot.
Fission was a great value for our business and great partners to work with throughout getting our instance up, running, and optimized. We had some very unique business cases that we needed to account for within HubSpot and the team never shied away from the challenge, but rather came up with unique, creative solutions on how to make things work. Would highly recommend the team for any HubSpot related project you have on the roadmap and would expect more hands on, great work, than what you would typically receive from the average agency.
How to Work With Us
Both models give you access to the full range of services above. The difference is how we scope, schedule, and price the work.
Your ongoing operations partner. A dedicated team, proactive audits, and regular strategy calls. Scope evolves with the business.
Best for: Teams that need the role, not just the project.
See plansOn-demand access to the Fission team. Purchase a block of hours, submit work as needed, and get results with transparent pricing.
Best for: Teams with project-based needs or defined scope.
See pricingFAQ
Yes. We connect HubSpot to the system that holds your product data and agree which signals matter, like activation or seat growth, so sales and CS can act on them inside HubSpot.
Yes. We build target account lists, account scoring and the plays that run against them, then report on engagement and pipeline at the account level instead of the contact level.
Yes, once the foundation is ready. We build research and prioritization agents that tell reps which accounts to work and why. They start with human approval on anything they write to the CRM.
Ideally, yes. Routing, handoffs and stage definitions are much easier to set before a new team starts than after. We design how the system should work, build it in HubSpot, then train the team.
Keep reading
Service
Routing, scoring, nurtures and the handoffs between SDRs, AEs and CS.
Service
One process from first touch through renewal and expansion.
